Elements of content strategy book

Content strategy by rahel anne bailie and noz urbina. The 11 essential elements of a content marketing strategy checklist. Do you know the essential elements in your content strategy. Two books every content strategist should own are content strategy for the web by kristina halvorson and melissa rach and the content strategy toolkit by meghan casey. Its a wellwritten, easytofollow handbook that should occupy a space on the.

So what are the atomic units of a content marketing strategy that will focus and interconnect your execution. This group of elements, which are central to the strategic management process outlined in figure 10. The elements of content strategy a book apart, 2011, by erin kissane, provides the most brief yet thorough treatment of content strategy that youre going to find. Even for someone who is very interested in content online and otherwise this was just too boring, i am sorry to say. Content strategy in technical communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field emerging technologies such as content management systems, social media platforms, open source information architectures, and application programming. This is a sample chapter from erin kissanes book the elements of content strategy. The 9 essential elements of any content marketing strategy. Most content marketing books that cover highlevel theories, frameworks, and case studies are entertaining, but ultimately forgettable reads. The 6 online marketing strategies every entrepreneur needs. Explore content strategys roots, and quickly learn not only how its done, but how you can do it well. Erin kissane is a magical writer and veteran content strategist, and her neat little book provides the how to kristina halvorsons why. On facebook, you have many more choices on the types of posts you can use. New and experienced content strategists alike turn to these books to learn the essentials of content strategy.

The elements of content strategy by erin kissane goodreads. The elements of content strategy brief books for people. It is among the hunters most full collection, and was the 2uploaded shopping sure made. Erin kissanes the elements of content strategy stands the test of time in any formatprint or digitaland now, were beyond delighted to make it available on the web. A lead generation content marketing strategy is focused on getting people to optin to an email list so that you have permission to continue to market and sell to them. The process of creating a content strategy is quite straightforward so long as you have an active and successful sales person selling your products. The elements of content strategy a book apart, 2011, by erin kissane, provides the most brief yet thorough treatment of content strategy that. The elements of content strategy brief books for people who make. Erin kissane content strategy is the webs hottest new thing. To purchase books, visit amazon or your favorite retailer. You can read an excerpt at a list apart magazine, or buy it direct from the publisher in a beautiful paperback edition, as a set of drmf im a content strategist, editor, and writer. Just over eight years ago, we published the third title in our collectiona book that would change the content strategy landscape for years to come.

Theres a lot of backend work that needs to happen before you decide on a topic and create the content. Content strategy refers to the planning, development, and management of contentwritten or in other media. Erin kissane author of the elements of content strategy. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture, content management, business analysis, digital marketing, and technical. An insightful, funny hand book that explores content strategy roots and quickly and expertly demonstrates not only how its done, but how you can do it as well.

A book apart the elements of content strategy designing the. About the book author erica olsen is cofounder and coo of m3 planning, inc. For your content strategy to be truly activated you must be able to. In addition, i have tried to write an honest book about strategy. Erica kissanes free to read book elements of content strategy describes another model. Foreword the elements of content strategy a book apart. Content creation and curation are important components to any social media strategy. Ironically, i found this primer on content strategy, the elements of content strategy by erin kissane, lacking in both content and strategy. Explore content strategys roots, and quickly learn not only how its done, but how you can do it. But, of course, not every piece of content deserves paid promotion. In about 75 pages, she lays out the principles of content strategy, traces its origins, and then outlines her methodology for doing content strategy. Kristina halvorson author, content strategy for the web ceo, brain traffic. This brief guide explores content strategy s roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. Read the elements of content strategy by erin kissane online.

In particular, i wanted to honor the fact that how a strategist discovers a decisive objective and creates advantage lies at the very. This book has a bit of everything from start to finish in working on developing and rolling out a content strategy project. This brief guide explores content strategys roots, and quickly and expertly demonstrates not only. I especially loved the questions it asks you to consider for your situation when working on each part of the strategy. The elements of content strategy is available to read for free. Kristina halvorson author, content strategy for the web. The elements of content strategy provides strategists, copywriters, creative directorsanybody in the content chainwith keen insights, both conceptual and nuts and bolts stuff. My new book, the elements of content strategy, was published in march of 2011 by a book apart. Bloomstein has described the process of content strategy in how it makes everything around the marketing bread that much better, from seo to content management to social media. Moreover, what made it hard to get through even such a short book was the dry prose. The elements of content strategy brief books for people who make websites, no. In the last few years, the value of content strategy has been articulated in dozens of blog posts, articles, and books. Strategy diamond the five elements of strategy mba. In good strategybad strategy i have tried to write a book that is interesting, presenting fascinating stories and new ways of looking at things.

M3 provides consulting and facilitation services, as well as hosts products and tools such as mystrategicplan for leaders with big ideas who want to empower and focus their teams to achieve them. The 11 essential elements of a content marketing strategy. And what does the content renaissance mean for you. Content strategy in technical communication 1st edition. Content strategy for the web by kristina halvorson, the elements of content strategy by erin kissane, content everywhe. Boeing 747 is a shop the elements of content public comedy, officially eyed to by the book jumbo jet. The award for brevity aptly goes to erin kissane for her title the elements of content strategy, weighing in at a concise yet somehow. Erin kissane wrote a book about content strategy and youre reading quotes on the website to decide if you should buy it. Content is the atomic unit of marketing the currency of how to get attention when done well. Content strategist, brain traffic and author of the elements of content strategy content strategy is like butter. This brief guide explores content strategys roots, and quickly and expertly demonstrates. A book apart, read the elements of content strategy book. The implication is that your content strategy should support the creation of content that meets these criteria. Developing quality content is so much more than just having an epiphany and creating a blog post, youtube video or podcast episode.